Laras Ardya Pramesti Primary Author mixed material bibliography 2019 id Indonesia

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This study aims to determine the effect of product quality, price and promotion variables on consumer satisfaction partially or simultaneously on purchases at PT Edotama Esa Printing Bekasi. And using the population or sample in conducting this research is for the satisfaction of consumers in order to be able to do random sampling, the data collection method used for this research is for the observation method and questionnaire data. And doing the type of data used in this study is primary data. And on the analysis of the data methods in this study, namely conducting validity tests, reliability tests, descriptive analysis, multiple linear regression, classic assumption tests and testing hypotheses. Based on the criteria contained in the researchers can be determined sample data that has been used as many as 100 questionnaires, from the results of simultaneous testing can prove that the variables of product quality, price and promotion as a whole affect the consumer satisfaction at Pt Edotama Esa Printing Bekasi Produk Quality Price and Promotion of Costumer Satisfaction NONE Institutional Repository USNI Universitas Satya Negara Indonesia 08190249 Perpustakaan USNI Kampus B Laras Ardya Pramesti 1075 2020-06-10 11:11:49 2020-06-10 11:12:52 machine generated