Agam Syahputra Primary Author mixed material bibliography JAKARTA USNI 2016 id Indonesia

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L a t a r b e l a k a n g p e n e l i t i a n i n i k a r e n a a d a n y a k e k h a w a t i r a n d a r i p i h a k B I N U S C E N T E R B a n d u n g m e n g e n a i p e r u b a h a n k e r j a s a m a . P e n e l i t i a n i n i b e r t u j u a n u n t u k m e n g e t a h u i s t r a t e g i k o m u n i k a s i y a n g t e p a t u n t u k d i g u n a k a n o l e h o u t l e t p a r t n e r m e n g e n a i a d a n y a p e r u b a h a n k e r j a s a m a d a n c a r a m e y a k i n k a n o u t l e t p a r t n e r m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . L a n d a s a n t e o r i y a n g d i g u n a k a n i a l a h T e o r i A I D D A ( A t t e n t i o n , I n t e r e s t , D e s i r e , D e c e s i o n , a n d A c t i o n ) d e n g a n m e n g g u n a k a n m e t o d e s t u d i k a s u s d i m a n a s u b y e k p e n e l i t i a n n y a d i B I N U S C E N T E R B a n d u n g . P e n g u m p u l a n d a t a y a n g d i l a k u k a n m e l a l u i o b s e r v a s i d a n w a w a n c a r a m e n d a l a m t e r h a d a p k e y i n f o r m a n t y a i t u C h a n n e l M a n a g e r B I N U S C E N T E R d a n i n f o r m a n y a i t u B r a n c h M a n a g e r B I N U S C E N T E R B a n d u n g . H a s i l y a n g d i d a p a t i a l a h p i h a k o u t l e t p a r t n e r d a l a m h a l i n i B I N U S C E N T E R B a n d u n g b u t u h k e p a s t i a n t e r l e b i h d a h u l u s e b e l u m m e r u m u s k a n s t r a t e g i k o m u n i k a s i y a n g m a m p u m e m b a n t u k e l a n g s u n g a n o u t l e t d a n B I N U S C E N T E R H e a d O f f i c e b e l u m b a n y a k m e m b e r i k a n i n f o r m a s i m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a . K e s i m p u l a n p e n e l i t i a n i n i p r o s e s p e n y a m p a i a n i n f o r m a s i k e o u t l e t p a r t n e r t e r k a i t h a l i n i m a s i h b e l u m l e n g k a p d a n o u t l e t p a r t n e r B I N U S C E N T E R B a n d u n g t i d a k s e t u j u m e n g e n a i p e r u b a h a n s i s t e m k e r j a s a m a i n i . S a r a n p e n e l i t i a n i n i i a l a h o u t l e t d i h a r a p k a n B I N U S C E N T E R H e a d O f f i c e l e b i h b a n y a k k o m u n i k a s i d a n s h a r i n g i n f o r m a s i m e n g e n a i h a l - h a l y a n g b e r k a i t a n u n t u k k e d u a b e l a h p i h a k . Agam Syahputra Ilmu Komunikasi Perubahan Sosial Strategi Komunikasi Organisasi, Karang Taruna, stu NONE Institutional Repository USNI Universitas Satya Negara Indonesia 8160001 Perpustakaan USNI Kampus A (SKRIPSI) Strategi komunikasi outlet partner Binus Center mengenai perubahan sistem kerjasama (studi pada outlet Binus Center Bandung) 2593 2022-09-30 11:30:25 2022-09-30 11:37:17 machine generated