ABDILAH ALKAUTSAR AUDI Primary Author mixed material bibliography BEKASI Universitas Satya Negara Indonesia 2025 id Indonesia

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The problem addressed in this study arises from the need of PT Avi Medikal Indonesia to better understand sales patterns in order to formulate more accurate business strategies. The purpose of this research is to analyze and visualize sales data using the Exploratory Data Analysis (EDA) approach to support faster, datadriven decision-making. The proposed solution involves applying EDA methods through the Python programming language and presenting the analysis results using Looker Studio. The research process includes data cleaning (removing duplicates, handling missing values and outliers), data type conversion, descriptive statistical analysis, outlier detection, and the calculation of the Average Inter Purchase Time (AIT) for each customer. The final output is presented in the form of an interactive dashboard that displays sales trends, regional distribution, and customer purchasing behavior, which has proven effective in helping management to better understand business conditions and make more targeted decisions. ABDILAH ALKAUTSAR AUDI Sistem Informasi Exploratory Data Analysis Data Visualization Sales Python Looker Studio SI 2025 Institutional Repository USNI Universitas Satya Negara Indonesia SI 2025 8250230 Perpustakaan USNI Kampus B (SKRIPSI) PENERAPAN METODE EXPLORATORY DATA ANALISIS DALAM PRE PROCESSING DATA UNTUK VISUALISASI DATA PENJUALAN 4283 2025-09-17 13:16:34 2025-09-18 14:24:38 machine generated