TRIANA PUTRI Primary Author mixed material bibliography JAKARTA Universitas Satya Negara Indonesia 2025 id Indonesia

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This study aims to examine the social judgment of audiences toward Windah Basudara’s charity livestreaming on YouTube. Social judgment refers to the evaluation of a social message by individuals based on their values, norms, and perceptions. This phenomenon is important to explore as it reflects the shift in digital media’s function as a platform for social participation. This research employed a qualitative case study method. Data were collected through in-depth interviews, observation of livestream content, and digital documentation. The informants consisted of a content creator, fundraiser, donors, and general viewers who were directly involved with the charity content. The findings reveal that audiences gave positive social judgments toward the charity content. This judgment was shaped by value alignment, emotional engagement, and trust in the communicator. Audiences were encouraged to participate because the message was delivered sincerely and emotionally. YouTube served as an interactive medium that enabled social actions such as donations and message dissemination. This fostered digital solidarity between the creator and the audience. These findings support the relevance of Social Judgment Theory in the context of digital communication and demonstrate that charity livestreaming effectively builds audience social engagement. TRIANA PUTRI Ilmu Komunikasi Social Judgement, Charity Livestreaming Audience IKOM 2025 Institutional Repository USNI Universitas Satya Negara Indonesia IKOM 2025 8250246 Perpustakaan USNI Kampus A (SKRIPSI) PENILAIAN SOSIAL DALAM KONTEN CHARITY 1 MILYAR PADA CHANNEL YOUTUBE WINDAH BASUDARA 4300 2025-09-17 18:41:53 2025-09-18 14:17:43 machine generated