CRHESNA WIDYA FEBRIYANA Primary Author mixed material bibliography BEKASI Universitas Satya Negara Indonesia 2025 id Indonesia

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TikTok, as a visual social media platform, has become widely used for self- image building, not only by adults but also, through parental management, by young children. One emerging phenomenon is the TikTok account@bababubuarra, which consistently and conceptually showcases a child's daily activities, forming a strong personal branding. This study uses Audience Theory, which explores how media messages are received, interpreted, and responded to by audiences (viewers, listeners, or users). The research adopts a quantitative approach with a positivist paradigm and utilizes a survey method. Data was collected using accidental sampling through a sample calculator, resulting in 78 respondents consisting of housewives in Mustika Grande housing area. The results show that personal branding has a significant influence of 95.2% on public perception, while the remaining 4.8% is influenced by other factors not examined in this study. Based on the findings and conclusions, theoretical and practical suggestions are provided, particularly for parents and child social media account managers, to better understand how to build a positive personal branding strategy. CRHESNA WIDYA FEBRIYANA Personal Branding Tiktok Anak Persepsi Masyarakat IKOM 2025 Institutional Repository USNI Universitas Satya Negara Indonesia IKOM 2025 8250310 Perpustakaan USNI Kampus B (SKRIPSI) IKOM 2025 Pengaruh Personal Branding Anak Usia Dini Pada Akun Tiktok @Bababubuarra Terhadap Persepsi Masyarakat (Survey Ibu Rumah Tangga Di Perum Mustika Grande Blok F10) 4371 2025-09-25 17:03:26 2025-09-25 17:06:13 machine generated