RIVO AKBAR FIRMANSYAH Primary Author mixed material bibliography JAKARTA Universitas Satya Negara Indonesia 2025 id Indonesia

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This study aims to analyze the effect of price, promo, and ease of use on consumer buying interest in GoFood and ShopeeFood services in Kebon Jeruk District, West Jakarta. The method used is quantitative research with non-probability sampling techniques, and involves 80 respondents selected based on the Roscoe formula from the population of people in the Kebon Jeruk District, West Jakarta. Data analysis in this study was carried out using multiple liner regression, F test to determine the simultaneous effect, t test to determine the partial effect, and the coefficient of determination (Adjusted R2) with the help of the SPSS version 30.0 software. The findings show that price, promo, and ease of use have a positive and significant influence on purchase intention. This is also reinforced by the findings of the coefficient of determination (adjusted R2), which is 85.1%, which means that buying interest can be explained by price, promo, and ease of use, the remaining 14.9% can be influenced by variables not explained in this study. Then, partially, namely price, promo, and ease of use have a positive effect on buying interest. RIVO AKBAR FIRMANSYAH Manajemen Manajemen Pemasaran Kemudahan Penggunaan harga, promo GoFood ShopeeFood MAN 2025 Institutional Repository USNI Universitas Satya Negara Indonesia MAN 2025 8250317 Perpustakaan USNI Kampus A (SKRIPSI) MAN 2025 PENGARUH HARGA, PROMO, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI KONSUMEN DI ONLINE FOOD DELIVERY (STUDI KASUS KONSUMEN GOFOOD DAN SHOPEEFOOD WILAYAH KECAMATAN KEBON JERUK JAKARTA BARAT) 4379 2025-09-25 18:08:58 2025-09-25 18:11:16 machine generated