RIVA ARISMA Primary Author mixed material bibliography JAKARTA USNI 2025 id Indonesia

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This study aims to analyze digital marketing strategies through TikTok on the sales growth of Bumilindo, an official Samsung distributor in Indonesia. The research employed a descriptive qualitative approach using interviews, observations, and documentation. The focus of the study covers three dimensions of TikTok strategy: organic content, influencer collaboration, and installment promotion. The results show that educational organic content increases brand awareness, influencer collaboration expands reach and builds trust, while installment promotions drive purchase conversion. This strategy has been proven to increase sales by up to 50% and strengthen customer loyalty. RIVA ARISMA Manajemen Manajemen Pemasaran PENJUALAN Tiktok strategi pemasaran digital, konten organik kolaborasi influencer promosi cicilan MAN 2025 Institutional Repository USNI Universitas Satya Negara Indonesia MAN 2025 8250320 Perpustakaan USNI Kampus A (SKRIPSI) MAN 2025 ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL TIKTOK TERHADAP PERKEMBANGAN PENJUALAN BUMILINDO 4381 2025-09-25 18:24:07 2025-09-25 18:25:02 machine generated