TABITA Primary Author mixed material bibliography BEKASI Universitas Satya Negara Indonesia 2025 id Indonesia

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This research is motivated by the growing importance of digital communication in shaping corporate image. In the era of technological transformation, companies are required to present accurate, engaging, and consistent information to the public. This study uses corporate image theory to examine how PT Semua Mahir Teknologi’s Public Relations campaign through the Coding Studio website builds a positive image. The theory explains that image is the public’s perception of the company’s identity and reputation. This study employed a qualitative descriptive method. Data were collected through observations of website and social media content, interviews with relevant parties, and documentation from supporting sources. The results show that the “Semua Bisa #MahirTeknologi” campaign through the website and social media successfully increased brand recognition and built a positive image among students and young professionals. Collaboration with educational partners strengthened credibility, while social media interactions enhanced audience engagement. Evaluation was carried out through surveys and digital traffic analysis to maintain and improve the company’s image. In conclusion, the PR campaign of Coding Studio through its website successfully built a positive corporate image. The strategy combining visual identity, partnerships, educational content, and digital evaluation effectively strengthened Coding Studio’s position as a credible technology education platform. This research is expected to contribute academically and serve as a practical reference for organizations seeking to leverage digital media to build their corporate image. TABITA Website Ilmu Komunikasi Citra perusahaan Kampanye Public Relations strategi komunikasi digital #MahirTeknologi. IKOM 2025 Institutional Repository USNI Universitas Satya Negara Indonesia IKOM 2025 8250329 Perpustakaan USNI Kampus B (SKRIPSI) IKOM 2025 Kampanye Public Relations PT.Semua Mahir Teknologi Dalam Membangun Citra Melalui Website Coding studio 4390 2025-09-26 18:36:05 2025-09-26 18:38:19 machine generated