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  <title>Promosi jasa pengawasan proyek oleh humas PT.Grapadi kepada konsumen</title>
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  <namePart>Rahmah Nurlaila</namePart>
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   <placeTerm type="text">JAKARTA</placeTerm>
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  <dateIssued>2019</dateIssued>
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 <note>Hasil yang didapat adalah promosi yang dilakukan menggunakan media digital marketing untuk meningkatkan penjualan jasa pengawasan proyek dengan bentuk artikel maupun berupa kata kata. Humas PT. Grapadi menggunakan lima (5) cara yaitu periklanan (advertising), promosi penjualan (sales promotion), penjualan personal (personal selling), pemasaran interaktif (interactive marketing) dan hubungan masyarakat (public relation). Terkecuali direct selling seperti telemarketing atau broadcast message karena dianggap kurang efektif</note>
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  <topic>Bauran Promosi, Jasa, Konsumen</topic>
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  <physicalLocation>Institutional Repository USNI Universitas Satya Negara Indonesia</physicalLocation>
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