This research aims to understand how the trend of running is utilized by Generation Z as a form of self-representation on social media, focusing on the experience of a runner named Anandhita. Running has undergone a shift in meaning, from being merely a physical activity to becoming a symbol of lifestyle, productivity, and personal existence.
The study uses a qualitative approach with a phenomenological design to explore the subjectivity of the informant. The theoretical framework applied is Erving Goffman’s Dramaturgy, which emphasizes how individuals perform roles in front of the public (front stage) while concealing certain aspects behind the scenes (back stage).
Generation Z actively uses social media particularly Instagram and TikTok as a stage for self-existence, where they shape and present their self-image through content related to running activities. These platforms serve not only as communication tools but also as spaces for identity construction.
findings reveal that Anandhita’s motivation to frequently share her running activities on social media is influenced by the need for social validation, recognition, and the Fear of Missing Out (FOMO). She utilizes various features such as Instagram Stories, Reels, and the Strava app to consistently build and manage her self-image.
This study concludes that for Generation Z, running is no longer merely a physical activity. It has evolved into a means of constructing digital identity and asserting social presence in the virtual world.