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Akses Katalog Publik Daring - Gunakan fasilitas pencarian untuk mempercepat penemuan data katalog
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PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PT NATURAL NUSANTARA (Studi Kasus : Stockist PT Natural Nusantara Renita B 1541)
This study aims to determine the effect of product quality, price, and service quality variables partially or simultaneously on customer satisfaction. The population or sample in this study is the consumer Stockist PT Natural Nusantara Renita B 1541. Data collection used in this study was taken using purposive sampling. Data collection methods used in this study are the method of literature, field and questionnaire data, and the types of data used in this study are primary data. In addition there are several data analysis methods in this study, namely the validity test, the reliability test, descriptive analysis, multiple linear regression, classic assumption test and hypothesis testing. Based on the predetermined criteria sample data that has been used as many as 177 out of a total of 207 questionnaires. From the results of simultaneous testing prove that the variables of product quality, price, and service quality together affect customer satisfaction PT Natural Nusantara Case study on Stockist PT Natural Nusantara Renita B 1541.
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Judul SeriKEPUASAN KONSUMEN
KUALITAS LAYANAN
Price
service quality
consumer satisfaction
Product Quality
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