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PENGARUH KUALITAS LAYANAN INTERNET BANKING TERHADAP KEPUASAN NASABAH (Studi Kasus Pada PT. Bank Central Asia, KCP Santa Jakarta)
This study aims to determine the effect of internet banking service quality which includes efficiency, eliability, fulfillment and privacy partially and simultaneously on customer satisfaction. The population in
his study is unknown in number, namely BCA customers of Santa Branch, South Jakarta. The sample used in this study was 100 samples. Based on predetermined criteria the sample data that has been used as many as 100 of a total of 130 questionnaires. Data collection used in this study was taken using random sampling. Data collection methods used in this study were questionnaires, as well as the type of data used in this study were primary data. In addition there are several data analysis methods in this
study, namely the validity test, reliability test, descriptive analysis, multiple linear regression, classic assumption test and hypothesis testing. From the test results there is an effect of variable efficiency, reliability, fulfillment and privacy on customer satisfaction BCA Branch Santa, South Jakarta, both
simultaneously and partially..
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